BMW was founded in 1916, and it originally manufactured aircraft engine and motorcycles. It only began making cars in 1928. Its history is reflected in the current BMW logo, which symbolizes a propeller. When BMW started manufacturing cars, they decided to keep the original logo that symbolized the company's origins.
Significance
The BMW company is a leading player in the world's luxury car market. The company is also seen as an icon of great German innovation. It has a great reputation in making engines, and have spawned a large following.
Types
BMW has different line of cars made for different purposes and target markets, and manufacture sedans and SUVs. The 1 series is a lower-end line that is relatively inexpensive. There is also the 3 series, which is BMW's staple compact car line, first introduced in 1975. Since then, the 3 series has evolved through various generations, and out of all its lines, BMW sells more 3 series worldwide. The 5 series is a mid-size car. The 6 series has a more sporty design and has higher performance. The 7 series is a full-size car and the most expensive of the sedans.
Features
The different series that BMW currently has can be customized in various ways. Customers have the option to buy a coupe, convertible or hatchback in a variety of interior and exterior colors. BMW as a company, although know mostly for it cars, also has affiliations in different industries such as film.
Potential
BMW is known to produce powerhouse automobiles, but lately, they have been considering reducing the impact that their cars have on the environment. Since BMW is a large company with many resources, they have the potential to create a hybrid or a more environment-friendly vehicle.
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